Tuesday, January 11, 2011

Christian Bookstores “Diversifying” To Survive

This is an interesting post. It talks with sadness about the junk Christian bookstores are having to sell to stay afloat. Many are going out of business.

I can’t say I’ve helped the problem. It’s far easier (and cheaper) to get my books on Amazon. A few years ago, I struggled with the issue of whether I should buy books from the best priced, or pay “just a little more” to support a retailer like Christian Book.com. I realized, from a business perspective, it’s best to go with the most efficient and inexpensive provider.

Not to sound callous. As a student of business, would it be fair to expect a fellow believer to hire me over a superior candidate who isn’t a believer? I didn’t think so. I need to compete in the workforce and in business on my own merits. And I should expect businesses to do the same.

Businesses have to adapt to changing conditions. This is nothing new. Throughout history, conditions have changed. Businesses either had to adapt or go under. The same goes for now. In the early part of the 20th century, horse transportation manufacturers had to adapt or go under. Would it have been right to subsidize them? Were any “too big to fail”? I doubt it.

So, I buy my books from Amazon. I think even the secular bookseller is having trouble these days.

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