Thursday, October 04, 2012

Getting Rid of Buzzwords

Have you ever realized most buzzwords are absolutely meaningless, and the people uttering them have no idea what they're talking about?

You're not alone. Josh Kaufman at The Personal MBA has a similar idea.

A Holistic Mission to Organically Downsize Buzzwords


Here’s an approach I find useful in removing buzzwords when I write and speak: whenever you’re tempted to use a word that sounds like a buzzword, taboo that word and try to explain what you mean in another way. Simple words are always best.

Here’s another useful rule of thumb: whenever someone consistently uses big important-sounding words for simple ideas, it’s safe to assume they don’t know what they’re talking about, and they’re trying to conceal that fact.

In the IT business, whenever I hear the word "cloud" or the phrase "cloud computing", I assume the speaker has no idea what they're talking about.

Let's follow Josh's example and work the pointless buzzwords our of our vocabularies. You don't want to sound like an idiot, do you?

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