Saturday, February 25, 2012

RIM To Attract Customers With Adult Content?

I posted a couple weeks ago about Haliburton ditching RIM for iOS. I predicted the demise of RIM once government and corporate customers figure out how to use iOS and Android within their security requirements.

I have nothing against RIM. I just don't like their phones. I've seen very little improvement in the BlackBerry over the years. I'm also not a fan of their single point of failure system. If RIM develops a problem with their own proprietary messaging network, BlackBerry users all over the world lose service. I've been caught in this a few times over the years.

While there are a few people left on Earth who will buy BlackBerries for personal use, they are few and twisted. I don't think I personally know anybody who still uses a BlackBerry unless it was issued by work.

I didn't expect RIM to take this lying down. Their approach was a little different though. Apparently, they'll be attracting customers, not with better graphics and a User Interface (UI), but with porn and gambling. On a BlackBerry sized screen, no less. From CIO Magazine:

A couple of months ago, BlackBerry-maker Research In Motion (RIM) told its developer base that it would soon be instituting application ratings to "improve discovery and safety" in its BlackBerry App World software shop. Those ratings, which have since been rolled out, are broken down into four categories: General; Teen; Mature; and Adult.


While this doesn't explicitly say "porn and gambling", come on, what else is an Adult rating for?

I don't think RIM is going to survive if it doesn't come up with bigger screens and better features. The BlackBerry can't survive for long while it's just a text based email thing with a half-assed browser and an app store that bends over backward to implement corporate and government security requests.

What I find funny is when government and corporate customers approach Apple and ask "Can you lock this thing down beyond the point of practical usability so we can meet our security guidelines?" Apple simply says "No".
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